About Sensis ClickManager®

These online guides will explain how Sensis ClickManager and Search Engine Marketing can help your business stand out online.

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Australians online

We live in a world where more and more business is done over the internet. Each month 14.9 million Australians go online1, 61% of them to purchase a product or service2.

The question is, how do you help all these people find your website?

 

1 Nielson Netview, Report: Active Universe Profile (Internet Applications Included) Period: Month of March, 2010 Panel Type: Home and Work Country: Australia

2 Australian Bureau of Statistics Household Use of Information Technology 2006-07 report (Forrester Research, 2006 and ABC News, 2008)

 

Finding your website

You know what it’s like when you do a search online, you can get thousands of results. Those results can appear either as organic listings, or sponsored listings. The difference is organic listings are ranked by factors such as content relevance and popularity, and aren’t paid for. While sponsored listings are a form of paid advertising and appear more prominently at the top or right hand side of the page.

With Sensis ClickManager and Search Engine Marketing you can help your business stand out in Google, Yahoo!7, Bing and Sensis Bidsmart search results, by paying for a sponsored listing.

How Search Engine Marketing works

Search Engine Marketing (also called online marketing or internet marketing) allows you to bid on certain keywords relevant to your business. When someone searches using those keywords in an online search, your business will appear near the top of the page as a sponsored listing.

Sensis ClickManager is unique because we help your business appear more prominently on not just one search engine, but across the Google, Yahoo!7, Bing and Sensis Bidsmart search networks.

What is Sensis ClickManager?

With Sensis ClickManager all you need to do is decide how much you’d like to spend. Don’t worry your budget each month is fixed, so you’ll never go over.

A dedicated Campaign Manager will take care of the rest. They’ll analyse your website for the most relevant Search Engine Marketing keywords, bid for those keywords on your behalf and write your ads.

You can then check your campaign reports online whenever you like, 24/7. And if you have any questions, just give one of our Customer Care Consultants a call.

With Sensis ClickManager you can concentrate on running your business. While we help your website get noticed by the people who matter: your customers.